Americas strategy: MotoGP and ESPN have signed contracts for expansion

It comes as no great surprise: the MotoGP Sports Entertainment Group, owned by the US media conglomerate Liberty Media, has announced an extended partnership with the US sports broadcaster ESPN. A commercial partnership has been in place for decades, but in line with MotoGP’s strategic direction, the collaboration is set to expand with a new two-year agreement.

The backdrop to this is a marketing push, particularly in South America. In 2026, the Motorcycle World Championship will make its comeback in the highly significant Brazilian market – and in 2027, the World Championship will return to Argentina’s capital, Buenos Aires. On 11 April 2027, GP races will be held in Buenos Aires again after a break of more than 25 years. With the established event in Texas in the US, this means that three of the 22 events will take place on American soil.

This increased prominence is also gradually being reflected in the field of riders. Across all three GP classes, two Americans (Joe Roberts and Kristian Daniel), two Argentinians (Perrone and Morelli) and, spearheading the line-up, the young MotoGP riders Diogo Moreira (Brazil) and David Alonso (Colombia) will be on tour in 2027.

Mit Buenos Aires kommt 2027 ein zweites Südamerika-Event dazu

Foto: motogp.com

Carlos Ezpeleta, Deputy Managing Director of MotoGP, on the TV expansion: “This agreement with ESPN marks an important milestone in MotoGP’s growth strategy across the Americas. ESPN’s position as one of the world’s leading sports broadcasters, combined with its strong connection to audiences in the United States and Latin America, makes the channel the ideal platform for us to further expand MotoGP’s reach and bring the sport to millions of people. This is an exciting opportunity to introduce MotoGP to a new audience whilst continuing to serve our passionate existing fan base through one of the world’s most influential sports media brands.”

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ESPN manager Freddy Rolon echoed this sentiment in the announcement: “ESPN and MotoGP share a close relationship that dates back almost 25 years, when we began bringing the championship to fans across Latin America. We look forward to building on this long-standing history by extending our rights to the United States whilst continuing to serve Latin America.

Notably, the three events in North and South America will take place within a three-week period in 2027. The season kicks off in Brazil on 4 April, whilst the trophies will be presented in Austin, USA, on 25 April.