MotoGP Rules of Procedure: Race Commission also imposes marketing penalties
To document the MotoGP Sports Entertainment Group’s approach to professional marketing, the GP teams were briefed in Australia on the new ‘Marketing Rules of Procedure’.
This article is an automatically generated English version. The
It’s hardly news that Grand Prix riders – and in particular those in the premier class – cannot attend every MotoGP PR event; what is news, however, is that they will soon face severe penalties for failing to do so. This is laid down in new rules which were communicated to the teams behind closed doors during the Australian Grand Prix.
Riders face suspensions from practice sessions and even grid penalties should they fail to attend mandatory promotional events during a race weekend. The updated rules were sent to the teams in a confidential email dispatched on Friday by the International Race Team Association (IRTA) and viewed by the motorsport platform ‘The Race’.
It is no coincidence that these clearly worded rules were finalised shortly after the Japanese Grand Prix.
Márquez subsequently emphasised that whilst he understood the importance of developing the sport – an issue that has come increasingly into focus thanks to the new owners, Liberty Media – he believed that
The communication issued via the team association is intended to ensure that the “championship’s obligations towards fans, commercial partners and organisers are met”, and, according to the email, is being introduced after “repeated breaches have made it necessary to introduce a clear and transparent escalation procedure”.
Failure to attend comes at a cost: penalties range from warnings to grid penalties
What sounds confusing means that drivers will receive an official warning even for the first instance of failing to attend the press conference on Thursday, the pre-race promotional activities, the drivers’ parade on Sunday morning, or the compulsory 10-minute participation in autograph sessions or the Hero Walk event, will receive an official warning.
A fine of 5,000 euros is imposed for a second offence. This rises to 10,000 euros for a third offence and to 15,000 euros for a fourth offence; furthermore, the case will be referred to the FIM MotoGP Race Commissioners – a body whose role has hitherto been limited to imposing sporting sanctions on the racetrack – who will issue an official warning. In the event of a fifth offence, time will be deducted from a rider’s practice session – whilst the Race Commission will impose a grid penalty for a sixth offence.
Exceptions apply to riders with ‘injuries or the need for medical attention’, as well as to those who have prior PR commitments to their teams – however, the document emphasises that arriving late or leaving events early will be treated as non-attendance.
It is expressly stated that the new approach ‘is in line with professional sport in the broadest sense, where participation in official media, promotional and fan engagement activities forms part of an athlete’s duties – and where clear procedures exist for penalising repeated breaches’.
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