Intermot Cologne 2027 offers free exhibition space for IDM teams

On the last weekend in September, the Euro Moto finale took place in Hockenheim against a spectacular backdrop; from next season, the series will once again be known as the IDM. At the same time, the racing event served as the media kick-off for Intermot. Five selected creators (@dukedreams, @marie__jana, @yepitslilane_, @meddesyoutube and @nanaxyda) were invited by Koelnmesse to the season finale at the racetrack to promote the trade fair, taking place in Cologne from 19 to 21 February 2027, through their posts on popular social media channels.

Right up until the final day of the fair, these influential ambassadors will now use their content to ensure that young motorbike fans and riders become aware of the fair in Cologne and then make their way to the city. At the team meeting, the German Motorcycle Industry Association (IVM) invited the IDM teams to Intermot so that they could promote themselves with their trucks and motorbikes and engage with fans right at the start of the season. “In cooperation with Koelnmesse, we will be making this space available to the teams free of charge,” the organisers have now announced. “The upcoming Intermot is really taking shape. Even four months before the show begins, the exhibition space is already significantly larger than that of the entire 2025 fair.”

First appearance of the 2027 IDM

“Thanks to a budget increase from Koelnmesse in the high five-figure range, visitors can look forward to exciting special features (test track / playground, racing, urban mobility, innovation walk, adventure travel, historic motorbikes, Ladys Intermot),” the organisers continued. “Combined with exhibition areas that are twice as large, Intermot will open its doors on 19 February, catering equally to the interests and expectations of both visitors and the industry.”

The preparations for Intermot are being accompanied by a comprehensive marketing campaign by Koelnmesse. Ambassadors with a reach of approximately 1.2 million followers, targeted geotargeting and the largest collaboration with Detlev Louis in the exhibition’s history are set to provide the necessary momentum, alongside print campaigns.