Developing young talent under Liberty Media: the ‘MotoGP Academy’ is coming

The ‘Road to MotoGP’ initiative is being expanded with the introduction of a new concept: the ‘MotoGP Academy’. The MotoGP Academy seal of approval will be awarded to racing schools and facilities worldwide that ensure the highest standards both on and off the track. This will create a global network of elite racing schools to promote the sport, particularly in regions that are currently underserved.

“The MotoGP Academies offer young riders worldwide a valuable new opportunity to develop and learn in environments designed to provide the best possible experience – all guaranteed by the MotoGP Academy seal,” stated the official MotoGP announcement. “As well as nurturing young talent to the highest quality standards, each academy will promote two-wheeled racing, act as an ambassador, develop into local hubs for MotoGP and bring the championship closer to the fans.”

How to become a ‘MotoGP Academy’

To secure a place in this elite network and become a MotoGP Academy, partners must meet strict requirements in the areas of infrastructure, training methodology, technical implementation and brand presence. The details of these requirements have not yet been disclosed. MotoGP then invests directly in the success of each branch – through bespoke toolkits, support with activation and branding, and exclusive discounts on MotoGP products.

Once a place has been granted, each MotoGP Academy will bear the name of its country, region or continent, following the successful example of the FIM MotoMini World Series. Larger countries and markets may have several MotoGP Academies, whilst others will have a single national academy acting as a hub within their respective country. Key markets for the sport, as well as those with even greater growth potential, are the focus of the new MotoGP Academy programme.

“Once they have been awarded the seal of approval, each academy will act as an ambassador for the sport itself, bringing MotoGP closer to the fans and guiding the talents of the future towards sustainable success,” the statement continues. “With a global network that promotes the sport and ensures maximum accessibility for both fans and aspiring riders, the MotoGP Academy will herald the next phase of success for the ‘Road to MotoGP’.”

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