WRC Promoter with new owner and former F1 team principal Eric Boullier as CEO

The organiser of the World Rally Championship has been sold to Cosmobilis and Park Square Capital as part of an agreement which the FIA has described as “the biggest deal in the history” of the World Rally Championship.

With the acquisition of WRC Promoter GmbH, Cosmobilis and Park Square Capital now hold the commercial rights to both the World Rally Championship and the European Rally Championship. Upon its announcement, the agreement was also described as a “groundbreaking long-term commercial rights contract”.

FIA-Präsident Mohammed Ben Sulayem freut sich über neues Abkommen

Foto: XPB

FIA President H.E. Mohammed Ben Sulayem said: “This is truly the deal of the century for rallying. I am proud to announce this groundbreaking step forward and investment on an unprecedented scale.”

“This will not only bring real benefits to fans, competitors and our member federations worldwide. This investment is also a sign of confidence in the future of our sport, whose global popularity continues to grow.”

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Ex-F1-Teamchef Eric Boullier jetzt in der Rallye-Branche in Federführung

Foto: XPB

“The future of our championships is at the heart of every decision we make, and we have ensured that we have secured not only the right partner for today, but one who shares our long-term vision. “I would like to thank the FIA Vice-President for Sport, Malcolm Wilson OBE, and his dedicated team for making this possible. I look forward to working closely with our new organiser.”

Vice-President Malcolm Wilson was at the heart of the negotiations, which had been ongoing for two years. The Briton added: “I have spent my entire professional life in the FIA World Rally Championship, so I know exactly what this sport means to its competitors, its organisers and, above all, its fans. In over 40 years in this sport, I have never seen investment on this scale in rallying – this deal is truly that significant. I am full of optimism about what it will mean for the fans, the competitors and the organisers.”

“From the very beginning, our focus has been on finding a partner who not only recognises the enormous potential of the World Rally Championship, but also understands its character, its tradition and the responsibility that comes with shaping its future.”

Faszination Rallye-Sport: Rallye Monte-Carlo 2026

Foto: Red Bull

“Cosmobilis and Park Square Capital share this ambition. With a new era on the horizon, brought about by the WRC27 regulations and the establishment of a groundbreaking growth fund by the FIA to promote the sport’s development, this is a genuine opportunity to strengthen the championship, expand its global audience and shape the future that this sport and its fans deserve.”

The FIA has emphasised that this is an agreement designed entirely in the interests of the sport itself and aimed at creating benefits for fans, competitors, organisers and the FIA’s member federations. Through this agreement, the FIA aims to make rallying more accessible, more competitive and more economically successful.

Schon heute spektakulärer Sport soll mit neuem Promoter noch besser werden

Foto: Red Bull

Given the sport’s growth, the FIA will continue to focus on strong leadership and clear regulations, which form the basis for the long-term success of rallying.

Cosmobilis, the France-based automotive technology and services platform, has already presented ambitious plans to stakeholders in the World and European Rally Championships in collaboration with private equity investor Park Square Capital.

Cosmobilis’ Chairman and CEO, Jean-Louis Mosca, is determined to make the World Rally Championship a ‘global benchmark for motorsport’.

Malcolm Wilson fädelte das neue Promoter-Abkommen verantwortlich mit ein

Foto: XPB

Mosca said: “This acquisition marks an important milestone in Cosmobilis’ transformation. Since our foundation, our aim has been to build a group capable of connecting the entire automotive ecosystem through technology, data and value-adding platforms. The World Rally Championship and European Rally Championship will significantly accelerate this strategy.”

“We are not just acquiring the commercial rights to a world championship: we are building an international platform where manufacturers, partners, the media, technology and fans come together. Our aim is clear: we want to make the World Rally Championship the global benchmark for motorsport, whilst at the same time creating a driver of sustainable growth for the entire Cosmobilis ecosystem.”

Martino Ghezzi, Partner at Park Square Capital, added: “The World Rally Championship and European Rally Championship are legendary championships with an exceptional tradition and global appeal. We are delighted to provide both capital and strategic support to realise their significant potential. We look forward to working with Cosmobilis and Eric Boullier in this next chapter.”

“Cosmobilis brings unparalleled expertise and a unique network within the automotive industry, whilst Eric’s extensive experience and in-depth understanding of global motorsport make him ideally qualified to lead the company through its next phase of growth and development.”

As widely expected, the new organiser has appointed former McLaren and Lotus F1 team principal Eric Boullier as CEO of WRC Promoter.

Rallyesport: Zu neuen Ufern

Foto: Red Bull

The Frenchman said: “I accept this challenge with enthusiasm and determination, but also with humility and a strong sense of responsibility – to make these extraordinary championships even more exciting.”

“Together with the FIA and our partners, we aim to make every round a spectacular event that thrills fans around the world. The aim is clear: we want to establish the championships as world-class global brands and make them a driver of sustainable growth, closely aligned with the technological and environmental challenges of today.”