The future under Liberty: Formula 1 and football expertise for MotoGP

It is no secret that there will be many changes in the MotoGP World Championship under Liberty Media. The next phase of growth has now begun. On 23 September, the MotoGP Sports Entertainment Group announced four new appointments to its senior management team.

In filling these roles, MotoGP is drawing on a wide range of sports. Ryan Norys, for instance, is moving from the English Premier League football club Tottenham Hotspur into motorbike racing. Norys will become the new Chief Commercial Officer. Sameer Pabari, meanwhile, will take on the role of Chief Media Officer. He previously held senior positions at the NFL, Warner Bros. Discovery and Manchester United.

MotoGP is also drawing talent from Formula 1: Louise Young will join the company as Chief Operating Officer, having spent more than eight years in Formula 1, most recently as Chief Race Promotion Officer. Denitza Batchvarova had already joined as Chief Strategy Officer at the start of September. She brings two decades of strategic leadership experience in the fields of finance and sports entertainment, most recently at the UFC and TKO Group Holdings.

Carlos Ezpeleta was appointed Deputy CEO at the end of August. His father, Carmelo, remains CEO. In May this year, Vince Russell was appointed Chief Financial Officer. Enrique Aldama took on the role of Chief Administrative Officer.

“These appointments are an important step in building the team that will help shape the future of MotoGP,” emphasised Carlos Ezpeleta. “Ryan, Sameer, Louise and Denitza bring extremely valuable experience from leading sports and entertainment organisations, which will strengthen our capabilities in the areas of finance, media, operations and strategy. Together with our existing team, they will help us deepen our connection with our fans, reach new audiences and create new opportunities for our existing and new commercial partners – building on the sport’s strong foundations.”

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The team has thus been bolstered by top executives from the worlds of football, Formula 1, American football and the entertainment industry.