Home GP at the Red Bull Ring also brought ServusTV strong viewing figures

For the Red Bull-KTM factory team, the home race in Spielberg, with frontrunner Pedro Acosta’s maiden victory, was the breakthrough they’d been hoping for. Alongside the boundless jubilation and relief amongst the fans, the TV viewing figures in Austria were also excellent – whilst attendance figures at the Red Bull Ring fell short of expectations, despite the new date. In total, just over 100,000 people watched the spectacle in person.

The Austrian private TV channel ServusTV, part of the Red Bull Media House, once again enjoyed very good viewing figures thanks to the MotoGP taking place in its own country. The Salzburg-based private channel provided extensive coverage on Sunday totalling five and a half hours, with the highlight – the MotoGP race – starting at 2 pm. However, ServusTV’s live coverage began as early as the MotoGP warm-up in the morning and continued until just before 3.30 pm.

Market share of 40 per cent at times

Accordingly, the MotoGP race attracted 231,000 viewers on analogue TV, corresponding to a strong overall market share of 30 per cent. Among the key target demographic of people aged between 12 and 49, the MotoGP race recorded a 27 per cent share. Among even younger fans aged up to 29, the figure soared to as high as 40 per cent. During the race analysis, 161,000 viewers remained tuned in; even this figure still represented a substantial overall market share of 19 per cent in Austria.

On Saturday too, live coverage began at 10.00 am with the free practice session for the MotoGP World Championship – here too, the coverage ended after the sprint race at 3.30 pm. Saturday’s eventful sprint race, which began at 3 pm and was won by Jorge Martin, attracted 122,000 viewers. ServusTV also holds the rights to Formula 1 in Austria – although the broadcaster has been sharing these rights with the state-run ORF for several years now. For now, coverage of the European rounds is over. The Asian rounds – and the Australian Grand Prix in particular – will be more challenging for both the broadcasters and the fans due to the time difference.

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02.10.2026 - 01:55